Our brand & mission

At Proof & Place, we believe the future of hospitality is inclusive, intentional, and inspired. But for many restaurants, bars, and hospitality groups, non-alcoholic options are still an untapped opportunity — leaving revenue on the table and guests underserved.

Our mission is to close that gap. We help venues design zero-proof programs that deliver on taste, creativity, and experience — elevating the guest experience while unlocking new revenue in one of hospitality’s fastest-growing segments.