A restaurant table set with wine glasses, water glasses, silverware, napkins, and menus, in a warmly lit interior with large windows and modern decor.

Consulting

Restaurants and bars are losing revenue by overlooking guests who choose not to drink. Proof & Place helps venues develop zero-proof programs that are elevated and profitable.

We provide the strategic menu blueprints and professional training that empowers your staff to sell zero-proof with confidence, and the direct connections to the highest-margin, best-tasting products on the market. We are the strategy that turns an obligation into a cash flow advantage.

Group of people toasting non-alcoholic champagne outside under a blue sky

Events

Venues are fighting to stand out in a crowded market and connect with new guest segments. We design, curate, and execute zero-proof experiences that position your restaurant or bar at the forefront of modern hospitality.

Our exclusive tastings, pop-up bar takeovers, community gatherings, and conference activations are built to do just that: engage guests, drive visibility, and build genuine connection. We help you transform “no alcohol” from a limited offer into their most talked-about revenue opportunity.

Looking up at the sky from the road as skyscrapers fill the sky

Brand Partnerships

Many beverage brands struggle to connect with the right venues — and many venues don’t have the time or insight to curate the right partners. Proof & Place bridges that gap. We collaborate with leading non-alcoholic and functional beverage brands to create strategic partnerships.

Through placements, co-branded activations, and storytelling that resonates, we help both NA brands and restaurants reach new audiences and elevate how zero-proof is experienced.

Let’s work together.

abbey@proofandplace.com
(239) 272-8180

Tampa Bay, Fla.